Tru Earth Laundry Strips
Each Tru Earth zero-waste Eco-Strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of detergent that you just toss in the wash.
Currently available in unscented. If you really want fragrances, let us know andwe can bring some in next time.
Each laundry strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).The smart formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.
Clean, green, and simple!
The laundry detergent you use, should be as sensitive to your skin as it the environment.
Tru Earth's mission is to put your family first, which is why these eco-strips are hypoallergenic and paraben-free.
When you use Tru Earth Eco-Strips, you will feel confident that you are taking care of your family, and their future on this planet.
Tru Earth Certifications
- Free of added dyes
- Free of chlorine bleach
- Free of 1,4-dioxane, as certified by independent laboratory tests
- Readily biodegradable in accordance with OECD 310D
- Hypoallergenic, certified by independent dermatologists
- Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
Detergent that cares about our planet - 94% less transportation pollution
We care about the future of the world we live in. This is why Tru Earth Eco-Strips laundry detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses zero plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.
Over 30 billion of loads of laundry are done in North America each year, and the environmental impact is massive. A load’s worth of today’s leading detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug, Tru Earth Eco-Strips helps you lighten your load on the environment.
If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:
- Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills
- Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees
Uncompromising Cleaning Power
Just because you want the chore of doing laundry to be simpler, cleaner, and more eco-friendly doesn't mean you have to give up cleaning power. This is why we haven't cut any corners with Tru Earth Eco-Strips Laundry Detergent.
Each strip of Tru Earth Liquidless laundry detergent weighs just 3g, and packs the same power as 40g of premium liquid or powdered detergents.
Experience Uncompromising Cleaning power that:
- Removes The Toughest Stains
- Reveals Vibrant Colours
- Restores Radiant Whites
No More Wasted Space
Take back your cupboard space! Traditional detergents fill up valuable cupboard space. Tru Earth Eco-strips give you back your space with our ultra-efficient packaging. Our packaging is so efficient that, you can fit over 400 loads worth of Tru Earth Eco-Strips in the same space as a single 100 load jug of traditional detergent.
Tru Earth Package dimensions:
- Length 8.7" (22cm)
- Width 5.5" (14cm)
- Height 0.8" (2cm)
Ingredients: Vegetable Glycerin: plant-derived softener; Starch: plant-derived biodegradability booster; PVA: biodegradable supporting matrix; Potassium Sorbate: Food grade preservative; Light Mineral Oil: Used in manufacturing as a processing aid. (not an active product ingredient); Cocamido propyl betaine: coconut oil based, biodegradable amphoteric surfactant (cleaning agent) and foam booster; Sodium Gluconate: plant-derived and food-grade, biodegradable water softener that prevents soil from resettling on fabric after it has been removed during washing; Lauryl dimethyl amine oxide: plant-derived, biodegradable non-ionic surfactant (cleaning agent) and foam stabilizer; Sulfonic acids, C14-16-alkane hydroxy and C14-16-alkene, sodium salts: biodegradable surfactant (cleaning agent); Glycereth cocoate: plant derived and food grade, biodegradable water softener; Caprylyl Glucoside, Octyl Glucoside: non-ionic surfactants (cleaning agents); Fragrance oil blend (not used in Fragrance Free): natural essential oils and synthetic ingredients; Residual Water